Ali G - Medical Ethics
Chinese netizen has broken through two before total person number 100 million, the network pervades the square respect aspect that lives to ordinary people, bring to everybody while information is convenience, also give mixed cheater with an opportunity given by. Concealment as a result of the identity of the cheater on the network, liquidity is strong, often " hit one gun to trade a place " , because this network superintends special difficulty. All sorts of false, exaggerated medical advertisement that are full of on the network, some can come out soon, and some concealments more. Actually, most website did not carry medical advertising license, most medical advertisement belongs to illegal advertisement. Cheater people very clear this, used the means that lets old domestic credit, paralytic inattentivegeneral idea more easily then. Gu Ge (Google) with Baidu (Baidu) it is to use the most extensive search tool at present, and the search that more and more Chinese review idiomatic Baidu has Chinese news. In casing of Baidu webpage search, input " diabetic " 3 words, can appear many relevant webpage, have remedial news, also have the introduction of relevant expert. The reporter notices, 10 information that the first page appears, every are indicated finally " promotion " two small character, and the information that the page of in the future appears, what write in same position is " Baidu snapshot " . The reporter was reading him Baidu to be opposite in detail " promotion " after made introduction and explanation, discovered a few term that need an attention: "Choose product keyword " , "Contest price is ranked " , "Hand in promotion to expend " . This that is to say, every " popularize " from the back under cover activity of a business. Say simply, "Popularize " information is the ad that businessman beautiful money makes. Such looking, the content that we give to the search with respect to need how long a heart. Network and the medical advertisement that make the same score face media have the place of a lot of likeness, but because carrier is different, need to notice the following especially: 1. The need in information is vigilant these wordsContain " hospital of army of liberation army Xx " , " academy " , "Major breakthrough " , " cure thoroughly " , " never have a relapse " , " it is painful to leave " wait for a vocabulary, this is cheater people the vocabulary that likes to use the gild on the face most. What treat hard the more additionally is ill, the advertisement of false, exaggerated conduct propaganda is more, for instance liver of diabetic, hypertensive, second, infecund not all sorts of Yo, dermatosis, it is " heavy disaster area " . These words, often also become businessmen to weigh gold to buy " product keyword " . 2. Whether does the search go relevant webpage to jump over much product true and authentic? Everybody is in other media sees on newspaper, broadcast, TV for instance very the product that makes a person enchanted, often can choose online search, read the opinion to this product how. People often has an illusion, feel right the webpage of a certain product introduction is more, this product is realer authentic. Shrewd businessmen also noticed this, buy besides the choice " promotion " service, make oneself product introduction appears in special the position before leaning, still can be in through all sorts of methods as far as possible much website is made as far as possible much pertinent information webpage. Everybody can think this is one uses a lot of products probably, curative effect is exact. Actually, these still are the advertisement with all sorts of clever camouflage that the businessman hits nevertheless. 3. Is the expert that consults on the net really " expert " ? The network is common people close quarters contacts the most outstanding expert a channel, carry a network, we can have an opportunity to listen attentively to the major of the authoritative expert of bring into contact with explains and comment on hard at ordinary times, this is a favour originally. But, a lot of do not have the person of professional quality now, begin " be there just to make up the number " come in expert team, accordingly, everybody must note the expert‘s setting. Whether is visitting the hospital that he works the hospital that the country approves normally, whether does he himself have the title of the clinician that the country approbates, whether to have hold job seniority, he is in the individual news that whether there is him on the website of the hospital, the disease that he is engaged in seeks advice this expert is good at or the research domain of main attack. Medical research is divided roughly for two parts, clinical research and basic research, the expert of basic research is good at some problems, clinical expert is good at some problems. Network medical seeks advice to be able to give everybody a kind of way only, see a doctor truly to still must be solved to the hospital with medical, the doctor that bears the blame truly can help everybody solve quandary on the net, but won‘t see a doctor directly on the net medical. Everybody is being done when seeking advice on the net, want to understand the information that the expert passes integratedly, referenced advisory result goes to correct hospital seeing a doctor. 4. There also is a lot of in forum and rich guest " hold in the palm "Forum and rich guest are relatively free place, superintend weaker, everybody can release information freely, and the reader‘s vigilance is spent relatively inferior. Use the first person especially " I " the means that tells about personal experience, often obtain everybody‘s credit quickly, and still need not accept examine and verify. A little clever businessman can employ to keep a hand technically (namely " hold in the palm " ) , pretend oneself are a patient, tell about oneself feeling, if use XX,product hind has the effect with magical what to wait. This kind of circumstance has a feature commonly, can mention a certain product explicitly in tell about namely name, such-and-such the name of civilian battalion hospital. Without giving thought to " party " tell about have how to be sentiment is sensible, it is an advertisement actually. 5. The network also has good one sideThe network can provide the richest, quick information to us, carry a network, we can ask authoritative orgnaization to judge the true bogus that publicizes medicaments quickly. China‘s most authoritative national provision medicals and chemical reagents supervises management board to have a website (network address: Http://www.sda.gov.cn/ ) , the home page in this website can see the tool column that consults quickly. Each drug that has number of formal approval article and health care are tasted, can be gone to by inquiry here material information. Needing those who carry is, have some of preparation inside the courtyard that him hospital produces, in clinical the part is used, do not check here. But this kind of circumstance does not see more, and this kind of medicals and chemical reagents is put in some kind of limitation generally speaking, clinical curative effect is finite, quality is not excellent, use rise to also want caution. Inquire in the data of the website the market below the page supervises one column, you also can search medicals and chemical reagents to manage enterprise, GSP attestation, medical apparatus and instruments to manage medicals and chemical reagents of service of news of enterprise, Internet, Internet to trade, health care of cancel of advertisement of advertisement of medicals and chemical reagents, medical apparatus and instruments, health food advertisement, whole nation tastes medicals and chemical reagents of cancel of advertisement, whole nation advertisement and can release prescription drug advertising medical medical. These authenticity that can help you decide medical product and professional. Large now normal hospital has his website commonly, everybody also can give network address through network search, in the expert that whether is put in conduct propaganda inquires above the hospital, if have, can see expert major introduction and expert picture carefully, looking is same individual, specific what be good at waiting. Can do a basic assessment so. Won‘t authoritative medium make mistake? The paper that the world publishs on top class and scientific journal also may be to build imitation come out, again authoritative newspapers and periodicals is likely also by cheater people deceit, to general journal, appear more easily all sorts of mistakes. Generally speaking, wrong cent is planted, one kind is " do it of purpose " , media took the businessman‘s money, begin to open an eye to a lot of things, close a key point, to doubtful issue also silent does not make a sound, even deliberately misrepresent. This kind of condition is very sad. Media has reduced the accomplice of cheater for money. Another kind is " do it innocently " , media because itself aptitude is insufficient, did not realize exaggerated fraudulent even action of the businessman, gave cheater help inadvertently. But for the person that offset of two kinds of circumstances expends above, the result is same. This moment needs to have a pair more a mind which perceives both past and future, there is a measure in the heart. Need remembers two things well here: Strange thing often does not represent universal truth; Time and practice just are to examine a magic weapon of new health and new pharmaceuticals. (reporter / Tang Yuanyuan)Small stick person: 1. How to spot ad of illegal medicals and chemical reagents, medical apparatus and instruments, health food? The ad that whether there is classics food medicals and chemical reagents to supervise management department nucleus to send in should examining advertisement above all approves article order. Advertisement of lawful medicals and chemical reagents, medical apparatus and instruments, health food should send markers to give advertisement to examine approval article number in print. The following content should not contain in the advertisement via examining approval: The language that changes absolutely is contained in advertisement, be like: Effect a radical cure, eradicative, do not rebound, medical is divided to disease, the diction such as the national level, most advanced science, highest technology. Contain in advertisement " invalid refund " , " insurance company is safe " , " avirulent side-effect " , " take 1 to disease of a few period of health devoid " wait for acceptance. The effect that benefit contains to be a product with orgnaization of unit of medical scientific research, learning, medical establishment or doctor in advertisement makes proof and affirmation, perhaps claim this product be waited to recommend the content such as the exclusive or optimal product that is health care of remedial disease, rehabilitation by some learning orgnaization, government sector, medical establishment or doctor. Contain in advertisement cure rate, businesslike and the content such as bear the palm. There is the letter of patient incoming letter, acknowledgment effect that is a product to make a proof in advertisement, after claiming to use this product, disease is reduced or the content such as heal. In health food advertisement, claim to be able to treat some kind of disease, can treat the content such as diabetic, tumour for example. 2. How to identify medicals and chemical reagents, appliance and health care to taste advertisement to approve article date and period of efficacy? Advertisement of medicals and chemical reagents, medical apparatus and instruments, health food approves article order form to be: Advertisement examines the abbreviation of the province of mechanism seat, municipality, municipality directly under the Central Government, add advertisement category and 10 digit word. Before 6 delegates of 10 digit word examine a particular year of approval and month, 4 delegates examine the advertisement serial number of approval after, be like: Beijing medical wide careful (civil) the 2005010001st, wide careful of Beijing cure instrument (civil) the 2005010001st date, Beijing is fed be good at wide careful (civil) the 2005060180th etc. Additional, the period of efficacy of date of article of approval of advertisement of medicals and chemical reagents, medical apparatus and instruments, health food is a year, can give advertisement to release from the judgement in approving article order whether be inside period of efficacy. 3. Discover illegal medicals and chemical reagents, medical apparatus and instruments, health care tastes advertisement, how to complain? Prefectural class above is industrial and commercial administration department is office of advertising supervisory government, release advertisement of medicals and chemical reagents, medical apparatus and instruments, health food to breaking the law, according to " advertisement law " undertake investigating. After consumer discovers advertisement of illegal medicals and chemical reagents, medical apparatus and instruments, health food, should be versed in to local county above administration department informs against business in time complain.
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