Saturday, December 11, 2010

Industry of medical health grows trend analysis


THC Kills Glioma Cancer Cells - Medical Miracles from Europe


Market prospect


Grow as the high speed of Chinese economy, expenses of medical health already made the pay of the 3rd big spending after afterwards food, education, but the overall dimensions of industry of health of Chinese medical health still occupies gross domestic product to be less than the scale of 2% only, with the developed country photograph comparing still is having very big difference. Chinese medical health builds health industry to also become China to have one of industries that invest value most so. The blank of the market at the same time also be pregnant with is worn tremendous business chance, the VC of look acumen people won‘t let off this big cake naturally, afterwards Gao Cheng invests Neptune celestial bodies, Huadengji round investment Shenzhen strides luck, IDGVC to invest pharmacy of Guangzhou sweet snow and Sangdiya after medical, current, fund of more and more international venture capital investment begin to prepare to invest industry of medical health in a large-scale, industry of health of Chinese medical health also is about to enter a brand-new history to develop level so. Industry of medical health is next target

Investment agitation


Recently, data of authoritative VC statistic shows, 2006 1 - September domestic VC (venture capital investment) amount reachs 1.2 billion dollar, predicting annual will be achieved 1.6 billion, achieve new record. Hold macrocephalic of venture capital investment all along however IT field place occupied portion to also achieve lowermost record: 54 % , investment heat also is in IT course of study to drop continuously, the word that uses VC says, should cast cast. Cong Mou is planted VC is held degree the IT of half of country investment climate is exasperate, let VC people cast the capital in IT domain to be being transferred to the other industry such as medical health gradually.


A research that occupies American IrvingLevin company makes clear, 2005, international capital shows ascendant trend to the venture capital investment of medical and biology technology domain, venture capital investment reachs 7.3 billion dollar, relatively grew 5 % 2004. Among them, the amount of venture capital investment that biology pharmacy domain attracts is maximum, reach 2.1 billion dollar; The venture capital investment that medical apparatus and instruments and chemical medicaments domain attract all is 1.4 billion dollar, cent is listed the 2nd, the 3rd. The analyst thinks, biology pharmacy and domain of medical apparatus and instruments will last the heat of venture capital investment. Be opposite besides home of venture capital investment outside the excitement of huge market, itself of company of health of Chinese medical health also is having stronger capital demand, they expect to carry development capital channel, implementation is abroad appear on the market, buy etc span type develops. Market blank means tremendous business chance, although Internet still is in,with huge enthusiastic action is calling out the favour of VC, but the capital that pursues interest is opposite apparently this round of spring tide already some lose interest. Business of a lot of venture capital investment is given out even " money does not know where to should go to to cast " sigh with regret. But a news let VC be promoted again recently act vigorously rises.


On October 25, 2006, the market is rife long already " do obeisance to ear to buy Dong Cheng Gai Tianli " be related, the whole thing comes to light eventually. Health care of the medical that do obeisance to ear with always trading the price of 1.264 billion yuan of RMBs buys amount Dong Cheng Gai Tianli is subordinate " Bai Jia is black " wait for breed of OTC of 3 Western medical, this trade to be called to be to cross the country is the biggest brushstroke between tycoon and domestic medical look forward to to be bought up to now case.


When refer Dong Cheng offers OTC business account, guo Jiaxue shows president of Dong Cheng group, medical enterprise of China is in especially in Western medical the respect of research and development of OTC, cannot satisfy the market expand demand quite, develop new breed without follow-up capital, dong Chengru relies on to have capital to develop affirmative meeting to affect a business only if really the following development. In fact, this is the problem of Home Dong Chengyi not just, the property of health of Chinese medical health that includes service of pharmacy, medical apparatus and instruments, health food, medical health to wait inside also is facing an industry all the time the worry of rapid development and capital relative to handicap.

Market situation

2006 first half of the year, industry of our country medical realizes total production value 113.4 billion yuan, grow 20.7% compared to the same period; Medical industry finishs exit delivery to be worth 13.8 billion yuan, grow 29.5% compared to the same period. Current, market of our country medical apparatus and instruments year sale amount with annual 9% right-and-left rate rise, and the amplitude of market of global medical apparatus and instruments is in 6.5% the left and right sides.

The total value of market of equipment of our country medical health is 1.5 billion dollar about, the bottom increased to 2.2 billion dollar 2006, prospective 5-7 inside year, china will exceed Japan, make the whole world market of equipment of the 2nd big medical health.

Since 2003, stock of overseas of Chinese company accumulative total issues financing 72.5 billion dollar, enterprise of cure of its doctor of traditional Chinese medical is 1.15 billion dollar, what occupy scale to return very little, only 1.6% , but be based on China‘s enormous market size, powerful growth momentum, clear cost advantage and country support energetically, medical health industry of China makes hopeful afterwards telecommunication, media, science and technology (TMT) after the industry, the heat of the 2nd round of investment on international capital market.

As our country formal open medical health serves industry, increasing investment scale is large omnibus " foreign " the hospital will enter our country medical health to serve the market, this serves domestic hospital of the idea to cause very big impact to long-term lack, but also offerred huge to develop a space.

Develop a tendency


In a such huge trades transitional setting falls, the entrepreneur of industry of health of Chinese medical health people be faced with torturous: How to continue to maintain lasting growth at the medium medical health between enormous unripe vast sky, in adjusting the process with transition this what course to follow? Where be the link that capital is badly in need of in industrial development? What are the heat that throws financing, difficulty and trend?


This is entrepreneur not just people the doubt in the heart, also be the issue that business of venture capital investment is considering. TMT (Technology, media, telecom) with blame TMT between a very important distinction is, TMT is having terrible dimensions dilate sex, it is a delegate with Internet especially, can do as a child in very short time big. And traditional industry has such dimensions dilate sex rarely, this also is why VC people the reason of loving TMT. When the investment that becomes them so is not TMT, seeking a few pattern that have likewise outspread sex with TMT. Capital is about to bring new fortune old practice, medical health is making mine of a gold.


Meet by this summit that closes Lang Feihua of numerous century, blessing to sponsor, invite tens of home international orgnaization of famous venture capital investment and home of above of a hunderd schools‘ well-known medical health company speaks directly, industry of health of medical health of collective stimulative China conforms international capital. Here, the entrepreneur of medical health industry people investment of time investment group, IDGVC, Intel, as soft as Hua Dengguo Yin Saifu, open bright achieve cast, tens of homes such as Magensitanli business of venture capital investment people communicate face-to-face, is understanding in eye of home of international venture capital investment industry of health of Chinese medical health after all value geometry? Discuss " how does the enterprise use international capital is implementation abroad appear on the market " ? The force of market of capital of international of have the aid of realizes high speed to develop. Whether give truly big and strong company through buying generation? What means, with who does cooperative ability gain the biggest profit?


And VC people with bright Lai of medical of unripe pharmacy, Hua Li, halfback health, good doctor, love the domestic famous medical health such as health net is healthy industrial entrepreneur people collective analysis understands " industry of health of Chinese medical health projects financing current situation and trend " , " the industry of industry of health of Chinese medical health, grow jointly with Chinese entrepreneur.


Media expression


Come from the monitoring data of the Nielsen agency research with famous whole world to show, arrived this year in January in October, market of our country advertisement costs amount to achieve three hundred and fifteen billion six hundred and eighty million yuan, than going up year of the corresponding period grew 23 % .


Medium of TV of before this year 10 the middle of a month still holds the 80 % above that Chinese whole advertisement puts in, the advertisement investment of the newspaper in planar media and magazine and score of photograph of the corresponding period did not grow 7 last year % and 29 % .


From the advertisement of product category expenditure looks, professional service, cordial and vitaminic, wash send before protecting hair things to discharge 3.


From 90 time end, be not prescription drug carry out, pay attention to to what medical industry builds to the brand nowadays, make medical industry enters the phase that tells development. In last few years medical category is the brunt that advertisement puts in all the time, have his moment continuously this year, advertisement puts in a quantity than last year the corresponding period rises 26.9% . Monthly goes force is main with similar last year, mixed this year in March September is to put in high point, carried out in August " ban sow your " did not bring substantially medical advertisement glides, normative instead the brand of medical enterprise develops.



Of the aggravate that competes as the society and working life rhythm accelerate, new era noun " white-collar syndrome " emerge as the times require, neurological the headache that causes mussily insomnia, inferior the pharynx keenly feel of healthy times is risked, neurological medical, fight microbial the medicals and chemical reagents of constant get ill becomes the remedial city such as kind of medical, benefiting medical and haemorrhoid medical focus, advertisement puts in rise apparent. And the paediatrics enterprise using drug that is in broad market space, also capture this opportunity to publicize a brand, increase advertisement to put in. Under photograph comparing, ear bazoo uses drug is to glide the most distinct category, glide compared to the same period 44% , with its the ophthalmology of division of congeneric facial features also has with medical glide certainly; Market development tends stable courage used medical, rheumatism and orthopaedics and dermatological department to appear to grow bottleneck respectively with medical, advertisement puts in begin to glide.


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