Celebrity advertises for things of medical health everybody talks

Medical Apartheid Part 2

Celebrity advertises for things of medical health everybody talks

On Feburary 16, the 5 branches such as total bureau of national wide report allot an announcement jointly, the regulation prohibits inviting do not have hold the personage of aptitude of course of study takes on medical health, healthy kind of honored guest of the program, forbidden actor and social celebrity chair medical health, health kind program, social echo is intense. A few readers put forward, want rigid regulation to prohibit celebrity advertises for things of medical health --

"This announcement is in affording general satisfaction while, also leave a bit regret, why to come on stage similar such, does rigid regulation prohibit does celebrity advertise for things of medical health (article) ?

On Feburary 16, the 5 branches such as total bureau of national wide report allot jointly " the announcement that superintends the job about strengthening broadcasting television medical health and advertisement of medicals and chemical reagents further " , the regulation prohibits inviting do not have hold the personage of aptitude of course of study takes on medical health, healthy kind of honored guest of the program, forbidden actor and social celebrity chair medical health, health kind program. Name of a net is " cropland of 2 banks shrimp " netizen immediately raises doubt in rich guest.

This is called Li Bo really like that when the netizen is accepting Chinese youth to sign up for a reporter to interview, express, he feels this kind of advertisement is disgusting and mostly mean and shameless, mean, although many branches offer the country time and again,want to prohibit, but still common occurance, "Original provision is too soft, not as good as this ‘ forbidden, prohibit ‘ will get effective power, have awe power. Have awe power..

He what be in city of state of Fujian Province spring personally says, an example can show an issue very much, after from Feburary 16 the regulation of 5 branches comes on stage, he searchs the information of program of health of the medical health on celebrity on the net, discovery is very few as a result. But the advertisement of the Medical Protection articles for use that he still found acting word of a few star, intercurrent inside rich guest, let netizens " look to prohibit forcibly celebrity advertises for things of medical health have many necessary " .

Sun Guitian says, she " really the disease of a suit "

2009, in " the home has children " in the actor Sun Guitian that acts grandmother is regarded as " it is ill all over " typical case is alluded again and again, because of her for many times the identity with the patient, appear in programs of all sorts of advertisement of category of medical health medical, and suffer from respectively in these advertisement went up the disease such as disease of coma of gum atrophy, periodontosis, rheumatism, emphysema, whole body, liver, nephrosis, heart disease, and having eatinging her after the medicals and chemical reagents of a Dai Yan, all diseases all heal.

Sun Guitian expresses, this one incident makes her very pained recently, "I won‘t open even computer, also do not get online, my child says to me, it is better that you do not know Mom. It is better that you do not know Mom..

"I am more discreet still, I am to ask the product is taken, try, another look to whether have batch of article namely, occasionally ad company looks for me, if let me say too overly, I still can suggest the director does not want exaggerative in that way " , sun Guitian says, whether does she have as to netizen suspicion so sickish, "My age is old, 67 years old, really the disease of a suit, heart disease, cervical vertebra is ill, for instance hypertensive wait, go out to take sport every time, the person of the play staff can say, a packet of big drug that you promote look, but do not have method, I want a trick to stare at come down, have to prepare " .

She says, she makes the drug that those advertisement involve, she has tried, still eating some now, "I believe, those health care taste the medical of property, although not be what panacea, but who won‘t kill, let a family take won‘t bring harm to the family. Let a family take won‘t bring harm to the family..

Chinese youth signs up for a reporter to ask: "Can harm of it doesn‘t matter, but won‘t also have any profit? " Sun Guitian says, this very it‘s hard to say, "But I am not willing to cause unpleasantness to others, this thing came out now, in my heart particularly uncomfortable. In my heart particularly uncomfortable..

Dan Sungui cropland also is oppugned, this exposure actor of our so much, they also tell me, wide report total bureau issued a prohibition 2004, forbid a TV station to broadcast, "That why the TV station broadcasts even, because the TV station still is in,sow namely, so we just can advertise. So we just can advertise..

She says, as the actor, advertising also is a profession, since had this regulation, ad is accepted after oneself the meeting is very discreet. "We was not received is, acting in a play originally just is the actor‘s own job. For instance a company looks for me to do a health care to taste advertisement recently, I refused. I refused..

Be involved in of how many star " cure holds disturbance in the palm "

From Zhao Benshan " formic force god " to Gong Li, Pu Cunxin " fluid of profess to convinced of the lid in the lid " , from the Beijing of Tang Guojiang, Jie Xiaodong burgeoning hospital arrives of Guo Degang " tea-oil tree of platoon Tibetan secret " , of Cong Wenqing " eye baby-sitter " advertisement arrives program of advertisement of category of medical of many medical health, some closer year come, star advertisement encounters odium again and again.

2000, "Incident of advertisement of fluid of profess to convinced of the lid in the lid " occupational the layout of many newspaper, fosan consumer Li Ying gets juice of this profess to convinced with oneself " the oral attestation misdirect of the celebrity such as material of written advertisement conduct propaganda and Gong Li, result loss was being bought 69 yuan is by no means medicals and chemical reagents 4, do not have curative effect, fluid of profess to convinced of the lid in can holding the lid that belongs to false medical lawfully " for, gong Li, Pu Cunxin and Harbin pharmacy medical of river of Fen of 6 factories, Fosan goes etc tell a court. It is reported, this also is Guangdong first " consumer turns over advertisement con " dimension authority case.

Li Ying says, she concerns the ad that covers in the lid because of seeing from TV for many times just about, hear the eulogy that spits from star consolidate Li, Pu Cunxin mouth, formed in her brain " the lid in the lid is precaution and the filling calcium fine that treat children to be short of calcic disease medical " after deep impression, just buy this kinds of product.

But later, li Ying sees such character from bag mount: "Approve article order: Hei Wei eats especially accurate word [1999] the 258th " . Li Ying thinks, actually neither medicals and chemical reagents also is not fluid of profess to convinced of the lid in lid of proof of this as it happens health food, is the special nutrition food that does not have curative effect to also do not have sanitarian function merely.

She thinks, according to legal provision, advertisement should be taken seriously fact is lawful, must not contain false content, do not get deceit and misdirect customer. So, when anybody advertises to specific commodity with witness identity, become a witness and behoove knows to be on advertisement is not to act in a play, be say testimony personally now and not be to act in a play say actor‘s part, numerous to speaking advertisement to suffer from inside him mouth every audition word should bear legal responsibility, cannot neglect duty for cost of advertisement of a huge sum absolutely, suffer to advertisement numerous the sale that has beguiling a gender is revulsive.

2004, by Tang Guojiang, Jie Xiaodong early or late " advocate sing " advertisement piece, let a lot of people remember one controls infecund barren hospital only. But whether did this hospital exaggerate remedial effect, whether using advertisement n/med the process of preparing Chinese medical " send child " mythological, also caused the widespread attention of public opinion for a time.

And before CCTV famous compere Wen Qing, also because of Dai Yan " eye baby-sitter " accept criticism fully. According to the report, one consumer says " the serious harm that emphasizes eyesight persistently, ‘ threaten ‘ later, article clear elder sister is taking a product to jump out, say this product is very special and advanced, force of diplopia of 15 minutes of extensive " .

In April 2006, de Gang of Guo of comic dialogue actor was become " tea-oil tree of platoon Tibetan secret " spokesman, for a short while advertisement flies all over the sky. But before long hind, have the discovery after media classics investigates: "Tea-oil tree of platoon Tibetan secret does not have a relation with Tibetan tea actually, development unit cannot be found at all... " , later, "Tea-oil tree of platoon Tibetan secret " still by the CCTV " 3 · 15 " evening party exposure, guo Degang also is affected accordingly, have customer even one paper indictment tells him the court, reason is the accredit that he stems from pair of celebrity, and the effect is without after using.

Soldier: Really too random, want mend the fold after a sheep is lost

"Soldier: The 40 thousand ad that make this class impossibly.

High aspirations: A what ad to make?

Soldier: Make an ad of high-grade medicals and chemical reagents.

High aspirations: What medicals and chemical reagents? Soldier: Be called clever happy.

High aspirations: clever happy? What treat?

Soldier: Treat a stupid person only.

High aspirations: Still have those who treat this.

Soldier: Had a person clever. Had a person clever..

The Duan Zi that this is high aspirations of comic dialogue actor and soldier " take ad " a paragraph of medium dialog. Duan Zizhong, soldier is the representative of ad firm, and high aspirations is soldier spends money those who invite " celebrity " , below the temptation that pats advertisement price to rise ceaselessly, "Celebrity " abandon moral bottom line again and again, express to want money only much, be willing to receive pat all sorts of fake product and false medical health and advertisement of medicals and chemical reagents.

"We write this thing, it is for satirize a certain industry, in cynical human nature greedy " , soldier says, this Duan Zi, suggestive is the circumstance in real life.

Some closer year come, many star because of in advertise and be immersed in the eddy that is dispute blame. Say comic dialogue is acid the soldier of this one phenomenon is not exceptional also.

The soldier that ever notted hesitate to litigate for hospital advertisement says, till now, he special a compunctious thing made this ad namely, "I hit this lawsuit (my lawsuit also was reported extensively) , want to express regretting attitude namely, show I disapprove of this thing " .

"One remind very well " , the ban that soldier sends jointly to 5 branches is evaluated, now really too random, the benefit that these advertisement yield holder got loss, "We want mend the fold after a sheep is lost. "We want mend the fold after a sheep is lost..

He says, received advertisement to establish a few for oneself now " mine field " , the first it is medical health kind advertisement is not received, "The medical health branch that seeks me recently is particularly much, because star is careful to medical health advertisement now,seeming is, ad firm must call everywhere, but no matter give how many money me,do not receive. The 2nd it is health care tastes advertisement to be not received, "Unless our actor can the effect that 100 ％ master it, if cannot master, probable with respect to help a villain do evil " . The 3rd it is the infant feeds category advertisement to be not received, because if this kind of product appears problem, consequence is unimaginable, for instance 3 deer.

"Advertisement occurrence problem, the loss outweights the gain. Gained penny, compensate big money. " soldier says, because of what damage, it is to star oneself accumulates the good public image that rise for years not only, and, be pregnant loves and still trust they, however because of them how-to and the wide grand sight that the interest is damaged is numerous.

Gentleman loves money, should take have

As a result of the influence of advertisement disturbance, the star in be in eddy personally people also be in again and again censure the not tire of in be being interviewed with media its are irritated.

Reporter of Chinese youth newspaper ever encountered with many the star of advertisement disturbance is contacted, but many people in them rejected to interview.

Jie Xiaodong‘s assistant tells a reporter: "I think he won‘t be accepted interview! " put forward to help when the reporter when contacting him Jie Xiaodong, this assistant dare not say to the phone is hanged for this problem with inconvenience and oneself.

Tang Guojiang tells China the youth signs up for a reporter, he wants to say " so little thing, also never mind is good those who say! Also never mind is good those who say!!

But after the ban that waits for 5 branches in total bureau of wide on Feburary 16 report comes down, he is accepting Shanghai " green annals " when say frankly, it is oneself sufferred that really cheat, although later the agreement that removed in time to follow a hospital, but be affected badly or brought a lot of negative effect to Tang Guojiang. After the regulation of total bureau of know wide report, tang Guojiang says: "The actor is great kindness occasionally difficult however, there is such regulation now, also had rejection argument, it is meddlesome. It is meddlesome..

Fu Di is born and Renjing‘s couple is Dai Yan " Fu phlogistic clean " also had accepted many criticism. Fu Di is born when accepting Chinese youth to sign up for a reporter to interview to express, "I cross open to question advertisement without Dai Yan, the controversy that this one advertisement arouses Fu phlogistic clean is aimed at advertisement originality, do not be aimed at us. And more important is Fu phlogistic clean is health care is tasted, not be medicals and chemical reagents. Not be medicals and chemical reagents..

He also thinks, 5 branches allot an announcement to emphasize wanting to strengthen medical advertisement to superintend jointly is a favour, it is to be in seek welfare for common people. "Before advertisement of star acting character, should increase to wait for the understanding of respect circumstance to product effect and company condition, investigated truly, judge oneself after all to be able to accept this ad next according to oneself standard. Judge oneself after all to be able to accept this ad next according to oneself standard..

Actor Pu Cun Xin all the time because of figure front, behave well and suffer the people quite reputably, he is received in oneself when the ad that take accepts media to interview after occurrence controversy, express, "Give no cause for more criticism of star Dai Yan. Gentleman loves money, take have. This money that make, open and aboveboard go earning; The money that ought not to make, also cannot want half minutes. Also cannot want half minutes..

He says, star accepts ad, want to have conscience, have moral bottom line. "Autograph contract wants discreet, look those who forbid cannot receive. Like me medical advertisement is not done, estate Dai Yan is not received. " he also hopes everybody can handle star ad with good-tempered heart, and the product of star acting character in case have a problem, "This apology apologizes, this be out of pocket with respect to be out of pocket. This be out of pocket with respect to be out of pocket..

CCTV " observe now " news analyst Zhang Hong expresses in this column, medical health industry affects the person‘s health and life, it is an industry that has a doorsill so, actually the star of great majority, celebrity does not know medical health, "He is here Dai Yan, not be pure figure advertisement, the life of the audience before the likelihood involves any television. The life of the audience before the likelihood involves any television..

"Begin to tell others with the patient‘s identity when you, say I take this drug curative effect very good. Above all this is to disobey " advertisement law " , next you add with star value, add another person the degree of belief to medical... so celebrity should assume responsibility " . Zhang Hong says, there is strict regulation in abroad, the European Union does not allow medicals and chemical reagents to advertise, england allows medicals and chemical reagents to advertise, but do not allow social celebrity to appear in advertisement of medicals and chemical reagents. Advertisement of American medicals and chemical reagents is very few, medical health advertisement is very few, "You are this product acting character, without giving thought to he what is this product, the use person that you must be this product and the person that be benefited, if somebody is informed against, you are common need not this product, then you are about to assume responsibility for this, want to compensate for. Want to compensate for..

Zhang Hong thinks from this, star, celebrity does medical health advertisement to break the law.

Proposal of principle of dawn of Beijing lawyer Liu is revised and perfect " advertisement law " , the legal responsibility of false advertisement spokesman