Celebrity actor is bit further from program of medical health

John Stossel - Medical Marijuana

Celebrity actor is bit further from program of medical health

Medicine is involved in be aimed at broadcasting television program false advertising content more and more actual conditions, recently, the country allotted jointly about the branch " the announcement that superintends the job about strengthening broadcasting television medical health and advertisement of medicals and chemical reagents further " , prohibit inviting do not have hold the personage of aptitude of course of study takes on medical health, healthy kind of honored guest of the program, forbidden actor and social celebrity chair medical health, health kind program. Still reiterated broadcasting television media releases advertising of medical health, drug " 4 forbid " : Every examines and approve a proof not to accord with requirement or do sth without authorization to distort those who examine and approve content is uniform forbid to broadcast; What every proves as curative effect with figure of expert, patient is uniform must not broadcast; Every contains conduct propaganda cure rate, businesslike those who reach doctor and patient to undertake the spot or hot line communicate communication content is uniform must not broadcast; The medical health that every makes by enterprise of drug production, distribute or medical establishment, healthy kind of information service program is same must not broadcast.

Medical health, healthy kind of conduct propaganda position that the program is popular science knowledge, behoove is done by professional personage. And the actor acts in a play, celebrity is the public figure with each relatively well-known all circles, do not join a group originally with medical health, health. But build the bridge as a result of what had ad business, it is plus some units and individual seek increase is the biggest change, make actor celebrity and broadcasting television program and advertisement formed interest community. Although national repeated orders gives,prohibit, but this kind of phenomenon is banned repeatedly more than, damaged the rights and interests of audience and consumer badly. Because some is credulous be publicized phonily and be deceived, some delayed illness and health, caused very serious consequence.

Medical health activity, healthy conduct propaganda, medicals and chemical reagents uses be exquisite science, it is to act in a play anything but the show comes, what disease to treat? How to treat? How to keep healthy? This needs scientific knowledge, will treat with scientific manner. Magazine of broadcasting television newspaper and network should handle this issue correctly, when publicizing scientific knowledge, not for at the moment interest, misdirect masses and consumer. Publicizing medical health, health kind when the program guard a pass strictly, examine strictly, cogent abide by concerned regulation, had run the program.

Celebrity actor, want to value oneself figure and reputation, had done oneself own job, healthy from medical health kind of program is bit further!

One interpose is careless civilian on Feburary 19, 2009